Funnels & Optimization
A/B testing
Do not guess whether a fix worked. Show half your visitors page A and half page B, and see which one wins.
In short
- An A/B test compares two versions: A, the page you have, and B, the new one.
- Testing something inside one page takes two lines of code.
- Wait for about 100 visitors per version before you call a winner.
Test two pages, no code
1
Pick the page to improve
In A/B Testing, choose Start a test and pick the funnel page you want to improve.
2
Add your new version
Enter the address of page B. Then choose what counts as a win, such as reaching your Thank You page.
3
Send traffic
Visitors are split between the versions and kept on the same one on every visit. A new test can take up to a minute to reach your snippet.
Two versions, head to headExample data
A · Current page3.1% · 540
B · New headline4.4% · 528
Confidence that B is better96%
Each page shows its win rate and visitors, and how sure Morev is that one beats the other.
Test inside one page
For a headline, a button or any change on the same page, ask Morev which version this visitor gets, show it, and report the win.
On the page
// Gives this visitor a version and keeps it for next time
const v = morev.experiment("headline-test", ["A", "B"]);
if (v === "B") showAlternateHeadline();
// Where success happens
morev.experimentConversion("headline-test");The first call records the view once per visit. The second records the win. Both are counted per version.
Reading the result
Each page shows its win rate and its visitors. The How sure are we? bar shows how sure Morev is that one page really beats the other. It turns green past 95%. Open Show details for wins and revenue.
Pick the winner
When you are sure, choose Use A or Use B. From then on, visitors get that page.
What to test
Start with what the Diagnosis flagged: a headline, a video opening, a button or the length of a form. Change one thing at a time. Do not change a test while it runs, and do not stop it early.
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