Intelligence & Automation
Autopilot & alerts
You cannot watch your dashboard all day. Let Morev watch it, and message you when something needs attention.
In short
- Autopilot is ready-made daily checks. Switch on what you want to hear about.
- Alerts are your own rules, for the numbers and limits you care about.
- Both reach you by email, and by Slack, Discord or text when you have connected them.
Autopilot
Morev checks your funnels every day. What it finds shows at the top of the Autopilot page, marked Needs attention or All clear. Fix the first one first. Dismiss hides a finding for a week, and it comes back if it is still happening.
| Switch | It watches for |
|---|---|
| Broken funnel step | A step that goes quiet while later steps still get visitors. Its page address has almost certainly stopped matching. |
| Conversion drop | Each funnel on its own, so one weak funnel is never hidden by the others. |
| Traffic drop | A broken ad, a paused campaign or a tracking problem, before it costs you sales. |
| Booking drop | Each funnel's booking rate against the period before. |
| Hot lead ready to buy | A lead whose score crosses your mark, while they may still be on the page. |
| Ad sources losing money | Each source's revenue against its ad spend. Needs your ad spend and revenue. |
| Weekly report | A plain-English look at what moved last week and what to fix first. |
Good to know
Autopilot is an Agency feature. Every switch you flip is kept in a settings history.
Alerts
In Monitoring → Alerts, make a rule: a name, what it applies to (one funnel or the whole site), how big a change matters, over what time, and where to be told. Every alert that fires is kept in the Alert Log. You can pause a rule at any time.
| Rule | Fires when |
|---|---|
| Conversion Rate Drop | Conversion rate falls by your percentage in the time window. |
| Conversion Rate Spike | It rises by your percentage, such as a winning traffic source. |
| Traffic Drop | Visitors fall against the period before. Often a broken ad or link. |
| Traffic Spike | Visitors jump above normal. |
| No Traffic | No visitors at all for the hours you choose. |
| Booking Drop | Booked calls fall against the period before. |
| Bounce Rate Spike | Bounce rate goes above your limit. |
Slack, Discord and text alerts need to be connected first, in Integrations. Rules that cannot send say which one is not connected.
Where to begin
Tip
Switch on Conversion drop and Broken funnel step in Autopilot, then add one alert on your most important number. Add more only when they would change what you do. When one fires, Funnel Health is where you find the cause.
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