Tracking & Data
Visitors & sessions
The people behind the numbers. Open any visit to see where it came from, what they did, and whether it converted.
In short
- A visitor is a person. A session is one visit. Someone who returns three times is one visitor with three sessions.
- Find them in Visitors, in four tabs: X-Ray, Live Feed, Heatmap and Video.
- Once they fill in a form, you see their email, name and phone.
Four tabs
| Tab | What it is for |
|---|---|
| X-Ray | Every visitor. Search and filter by funnel, outcome, device, country or source, then open one for their journey and replays. |
| Live Feed | What visitors are doing right now. |
| Heatmap | Where people click and scroll. See Heatmaps. |
| Video | How far people watch your video, and where they stop. |
What each visit shows
| Field | What it tells you |
|---|---|
| Source | Where they came from: UTM tags, referrer, channel. |
| Device and place | Device, browser, operating system, country, city. |
| Engagement | Scroll depth, time on page, video watched, pages seen. |
| Outcome | Converted, booked, and revenue. |
| Contact | Email, name and phone, once they submit a form. |
Why people are linked
Visits are tied together by an ID in the visitor's browser, so you see the whole journey, not just the last click. A new browser or device looks like a new visitor.
Where to go from here
Watch a replay of a visit, or open hot leads to see who is most likely to convert next.
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