Funnel Health
One funnel, four tabs: how healthy it is, what is failing, why, and what to do next.
- Pick a funnel at the top. Everything here is about that one funnel.
- Go left to right: Score, Audit, AI Diagnosis, Recommendations.
- Fix the biggest thing, wait for traffic, then check the score again.
The four tabs
| Tab | What you get |
|---|---|
| Score | One number from 0 to 100, and the one thing to fix first. |
| Audit | A checklist: every check marked passed, needs work or failed, with a fix. |
| AI Diagnosis | A written read of where you lose people and why. |
| Recommendations | The fixes, ranked as a checklist you tick off. |
Score
| Part | Worth |
|---|---|
| Outcome | 40%. Did people do what the funnel is for? |
| Journey | 30%. How well people move from step to step. |
| Page experience | 20%. Scrolling, time on page, bounce rate, and video, form, quiz or payment results where they apply. |
| Tracking health | 10%. Every step has a page, and visits match your first step. |
Open How is this calculated? to see every number, target and weight. You can set your own conversion goal, or keep Morev's target for your funnel's goal. A part that cannot be measured is left out and the others share its weight.
Audit
The Audit compares your real numbers with targets for your funnel type: engagement, conversion, devices and traffic sources. Each check is passed, needs work or failed, and says how to fix it. The failed ones are listed first.
AI Diagnosis
Choose Run diagnosis. The AI reads your drop-offs, devices, sources and the visible text of your pages, then writes ranked fixes with the likely cause. You can leave the page: it keeps running and tells you when it is done.
It needs at least 10 visits in the period. Under 50, it says the answer is rough.
Recommendations
The failing checks, turned into a to-do list with the current value, the target and the fix. Work from the top. Choose Done on a fix and Morev notes the number at that moment, then shows how it has moved since.
A simple routine
Check the Score, scan the Audit, run the Diagnosis on the biggest leak, work the Recommendations, then look again once new traffic has come in. Prove a change worked with an A/B test.