Funnels & Optimization
Video analytics
See where viewers keep watching and where they leave. It works for sales videos, webinars, challenges and demos.
In short
- Open Visitors → Video. Morev finds the videos on your tracked pages on its own.
- Each video has its own curve, so two videos on one page are never mixed.
- Fix the biggest drop first, then measure again.
What you see
| Number | Means |
|---|---|
| Plays | How many people pressed play. |
| Play rate | The share of visitors who saw the video and pressed play. |
| Avg. watched | How much of the video the average viewer watched. |
| Reached halfway | The share of viewers who got to the middle. |
| Completed | The share of viewers who watched to the end. |
Below them, Viewer retention draws the curve second by second, Where viewers leave points at the biggest drops, and What to try suggests what to change.
Reading the drops
| You see | It usually means |
|---|---|
| Low play rate | People see the player but do not start it. Improve the thumbnail or the first line above it. |
| A steep drop at the start | The opening does not earn the next minute. |
| A slide around the middle | The message loses momentum before the payoff. |
Tip
Watch a replay at the point where people leave. You will often see the exact moment attention breaks.
Where it works
Plays and progress at 10, 25, 50, 75 and 90% are recorded for Wistia, YouTube, Vimeo, Mux, Vidalytics, Vturb, Cloudflare Stream, Bunny Stream, Facebook and plain HTML5 video. Morev picks the main video from its size and position on the page, and a picker keeps every detected video available.
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