Funnels & Optimization
Funnels
A funnel is your pages, in order. Morev counts how many people reach each one and shows where they leave.
In short
- Create one in Funnels → New funnel: name it, pick a format and a goal.
- Add each page as a step, or let Morev detect them from pages it has already seen.
- Every page needs the snippet, or the funnel will look like it leaks there.
Create a funnel
1
Name it and pick a format
Standard pages, Video / VSL, Webinar, Quiz, Challenge or Other. It decides how Morev judges the funnel.
2
Say what it should get people to do
Book a call, buy directly, apply, get a quote, register, or join a list.
3
Say who it is for
Businesses or individuals, the price range, and up to three traffic sources. This helps Morev judge what a good lead and a good result look like.
4
Add the steps
Add each page in order, or choose Detect my steps to start from pages Morev has recently tracked.
What a step is
Click a step to edit it. The two things most steps need are at the top.
| Setting | What it does |
|---|---|
| Name | What you call the step, such as Sales page. |
| Page path | Only the part after the domain, such as /checkout. Anything after a ? or # is ignored. |
| Different domain | Only if this page is on another domain than the rest of the funnel. |
| Success happens here | Marks the step that means the funnel worked. |
| A sale happens here | Marks the step where money is made, such as an upsell. You can add its price. |
| Page versions | Test two to five versions of the page. See A/B testing. |
| Other addresses | More than one address for the same step. Morev can check for redirects and suggest pages that get traffic. |
The step role, trigger, branch label and note are under advanced settings. A step can branch, for example one path for each plan.
Steps need the snippet
A step can only be measured if its page has the tracking snippet. If your booking or checkout page is missing it, your funnel looks like it leaks right there.
Reading a funnel
| You see | It shows |
|---|---|
| End-to-end rate | How many visitors get from the first step to the last. |
| Biggest leak | The step where the most people are lost. |
| Visitors over time | Traffic or conversion by day, against the period before. |
| Where people drop off | Every step, with how many were lost since the step before. |
| Audit URLs & redirects | Pages that get traffic but are not in the funnel, and steps with no visitors. |
| Day by day | Challenge funnels only. Each step is a day: who opened it, who played and finished its video, and who opened the next day. |
Running a challenge?
Make each day its own step. The Day by day card then counts people, not visits, so someone who watches Day 1 twice is one person. Videos Morev cannot see into (Loom, Zoom, Kajabi and similar) are flagged on their day; report them with morev.video().
With steps in place and a little traffic, open Funnel Health to see what to fix first.
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