Intelligence & Automation
Forecast
Where your revenue is heading, from your own recent trend. It shows a likely range, not one exact number.
In short
- Pick a funnel and a range of 7, 14 or 30 days.
- It is built from your last 60 days. With too little history it says so instead of guessing.
- Use it as a compass. It cannot know about a launch, an ad change or a holiday.
Reading it
| You see | It means |
|---|---|
| You are on track to make… | The expected revenue for the period, and the range it will realistically land in. |
| Direction | Revenue up or down against last week. |
| Expected | How many of the funnel's own results to expect: opt-ins, registrations, bookings or purchases. |
| How sure | Low, Fair or Good, from how steady your traffic has been. |
Below it, a chart shows the trajectory, and Trend direction and Revenue momentum show how it is moving.
AI summary
Choose Generate for a short read of the forecast: the key trend, what is driving it, the biggest risk, and Do this next. Past summaries are kept in the history. It counts toward a daily limit on your plan.
What if
| Control | What it does |
|---|---|
| Planned ad spend | Re-runs the forecast for a change in spend. Traffic grows more slowly than spend, and a share of it is treated as organic. |
| What-if sliders | Nudge traffic, conversion rate or average deal value and watch the revenue change. A quick way to set a target. |
Tip
Watch the direction more than the exact figure. If it dips, look upstream: Attribution for a weakening source, Funnel Health for a new leak.
Was this page helpful?
Morev documentationNeed help? support@morev.io