Intelligence & Automation
Insights
A short list of plain-English findings from your recent visits, with the most important one first.
In short
- Open it with ⌘K and search for Insights, or from the AI card on your dashboard.
- It reads your last 500 visits and needs at least 20.
- The first finding is the one to fix first.
What it looks for
| Finding | Shows when |
|---|---|
| High video drop-off | More than half of the people who press play leave before 40% of the video. |
| Low scroll depth | Fewer than 3 in 10 visitors scroll past 75% of the page, so your button may not be seen. |
| Mobile conversion gap | Most traffic is on phones, but computers book at least 1.5 times as often. |
| Strong booking rate | More than 5% of visits book a call. Worth knowing, and worth scaling. |
Each one is marked Fix this first, Working well or Worth knowing. With nothing to report, the page says all clear.
The whole site at once
Insights looks at all the visits to your site together, not one funnel at a time. For a single funnel, use Funnel Health.
From a finding to a fix
A funnel problem: go to Funnel Health. A group that behaves differently: look in Patterns. A video problem: open Video analytics.
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