Tracking & Data
Custom events
Count the actions that are special to your funnel: a button, a tab, a step in your own app.
In short
- Pick a name, like
pricing_toggled. Use lowercase letters, numbers and underscores. - Fire it three ways: a selector (no code), a data attribute, or JavaScript.
- If it is a standard action (video, form, booking, checkout), it is already tracked.
Three ways to fire one
Open Custom Events (or press ⌘K and search for it) and choose New Event. Give it a name, then pick how it fires.
| Way | How |
|---|---|
| Selector | Add a CSS selector such as .cta-button or #checkout. Every click on a match counts. No change to your page. |
| Data attribute | Put data-morev-track="name" on any element. A click on it counts. |
| JavaScript | Call morev.track("name") from your own code. For anything a click cannot catch. |
JavaScript
It is available as window.morev once the snippet has loaded.
Track a custom event
// Your own event, with any details you like
morev.track("pricing_toggled", { plan: "annual" });
// Shortcuts for common funnel actions
morev.purchase(499, "usd");
morev.checkout("start");
morev.quizAnswer("goal", "scale");
morev.webinarAttend();These go through the same path as built-in events. The full list of methods is in the JavaScript API.
When to use it
Tip
Use custom events for the moments that matter to your offer, such as a pricing toggle or a plan picker. Then you can watch them like any other step.
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