Tracking & Data
The tracking pixel
One small script is where all of your data comes from.
In short
- You add it once. It works in any page builder, with nothing else to set up.
- It records what visitors do and sends it in small batches, so your page stays fast.
- Where a visitor is from is added when the data arrives. You add nothing for it.
How it works
When a page loads, track.js gives the visitor an ID (kept in their browser), starts a session, and records what they do. It runs after your page has drawn, so it never changes how the page looks or loads.
It reads the page as the visitor sees it
That is why it works on ClickFunnels, GoHighLevel, Framer, WordPress, Webflow and Kajabi without any connection to them. Single-page sites are covered too.
What it records
| Group | What you get |
|---|---|
| Who | A visitor ID, a session (a new one starts after 30 minutes idle), and the email, name and phone if they fill in a form. |
| Where from | UTM tags, the referring site, and a clean channel: Meta, Google, YouTube, direct and so on. |
| Device and place | Device, browser, operating system, country, city. |
| Behavior | Page views, scrolling, time on page, exit intent, clicks. |
| Frustration and speed | Rage clicks, dead clicks, and page speed (how fast it loads and responds). |
| Funnel stages | Video, forms, quizzes, checkout, webinars, bookings and purchases. |
The full list, event by event, is on Events & what we track.
Added when data arrives
| Added by Morev | How |
|---|---|
| Country and city | From the visitor's network, so you get geography with no setup. |
| Your other tools | A real conversion can be sent on to Google Analytics, Meta and your CRM once you connect them in Integrations. |
Note
Numbers are added up in the database, so your dashboards stay fast with hundreds of visits or millions.
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