Intelligence & Automation
Benchmarks
Is a 5% booking rate good? See how your funnel compares with real Morev funnels of the same type.
In short
- Every figure is measured from other accounts' funnels. None are estimates.
- A figure appears only when 10 or more different accounts are behind it.
- Pick a funnel at the top. Start with the Fix first card.
Reading the Industry tab
| You see | It means |
|---|---|
| The dial | On average, the share of similar funnels you do better than. |
| Ahead, level, behind | How many of your numbers fall in each group. |
| Fix first | The gap that is worth the most, with how many extra results a month closing it would bring. |
| A strip for each number | Your dot among everyone else. The faint bar is most funnels, the solid bar is the middle half, the tick is typical. Right is always better. |
Numbers where you are behind come first. You are ahead when you do better than 60% of similar funnels or more, and behind at 40% or fewer.
Where the numbers come from
| Rule | Why |
|---|---|
| Same funnel type | A webinar is compared with webinars, never with video sales letters. |
| Other accounts only | Your own funnels are never in your comparison. |
| At least 300 visits in 30 days | A funnel with almost no traffic would only add noise. |
| 10 or more accounts per figure | So no single account can be picked out. Only the typical value and the spread are ever shown. |
Not enough funnels yet?
Then you see your own numbers and how close the group is to 10 accounts. Morev would rather show nothing than a guess.
Your funnels count in other people's comparison anonymously. Under How this is measured you can switch that off at any time.
Benchmarks, Score and Audit
The Score and Audit grade you against Morev's recommended targets, which are guidelines. This page compares you with measured results. Use the Score to find what to fix, and this page to see how you stand.
The Competitors tab is next to it.
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