Funnels & Optimization
Patterns
Which groups of visitors convert very differently from everyone else, so you know what to fix and what to do more of.
In short
- Morev compares each group (source, device, country and more) with everyone else.
- Red groups are losing you money. Green groups are worth doubling down on.
- It shows only differences it can trust, so one lucky day never looks like a trend.
Reading the page
| You see | It means |
|---|---|
| Losing you money | Groups that convert clearly worse. The top one is your biggest leak. |
| Worth doubling down on | Groups that convert clearly better. The top one is your best lever. |
| How each group compares | Open a row to see the group against the rest. |
Pick 7, 30 or 90 days at the top. “Conversion” here means the goal of the funnel you picked.
Groups, not averages
A 3% booking rate may be 6% on computers and 1% on phones. The phone problem is the one worth fixing.
Why you can trust it
It needs at least 50 visits overall, and each group needs 30 or more to be shown. Morev checks hundreds of groups at once, so it corrects for that: a group appears only when the difference is real, not luck.
From a pattern to a fix
Patterns tell you where to look. Then watch a replay of that group, check the heatmap for that step, and prove the fix with an A/B test.
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