Tracking & Data
Heatmaps
See where visitors click and how far they scroll. It explains a drop-off the numbers cannot.
In short
- Open Visitors → Heatmap and pick a page of your funnel.
- Warm spots are where people click. The scroll strip shows how far they get.
- Start from a drop-off, then look at the map for that step.
What you see
What a heatmap showsExample data
How far people got
Saw the video92%
Saw the offer41%
Saw the button23%
The warm spots are clicks. Most land on the video and few on the button, and only 23% of people ever reach the button.
| View | Shows |
|---|---|
| Clicks | Every click, in its exact place on your page. |
| Move | Where the mouse spends its time. |
| Scroll | How far down the page people get. |
| Recordings | Real session replays of those visits. |
Pick the page in the bar above the map. Filter by period (24 hours to 90 days), device, and outcome: everyone, booked, purchased, converted, or left a form half done.
Lines up on any screen
Clicks are stored against the whole page, so the overlay matches your real layout. Heatmaps come with the Growth plan and up.
Reading one
| You see | It usually means |
|---|---|
| Clicks on something that is not a link | People expect it to do something. Make it a link, or remove it. |
| Nobody clicks your button | It is hard to see, or people never reach it. Check the scroll strip. |
| Most people stop before your offer | The offer is too far down. Move it up. |
Tip
If the Diagnosis says people leave before the video, the click map often shows why: they click a menu link, or the play button is not where they expect it.
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