Tracking & Data
Events & what we track
Everything Morev records, in one place. It all happens on its own. You only add code for the few things a page cannot show.
In short
- Video, forms, scrolling, clicks and Calendly or OnceHub bookings are detected automatically.
- External checkouts, webinar attendance and other booking tools need one line of code.
- Once a visitor fills in a form, their email, name and phone are tied to every visit.
Page behavior
| What | When it is recorded |
|---|---|
| Page view | Each page, and each screen of a single-page site. |
| Scroll depth | At 25, 50, 75, 90 and 100% of the page. |
| Time on page | At 15, 30, 60, 120 and 300 seconds. |
| Section seen | When a section scrolls into view, and how long they stayed. Sections are elements with data-section, or a <section id>. |
| Exit intent | On a computer, when the mouse moves to leave the page. |
| Click | What was clicked, its text or link, and exactly where on the page. |
| Rage click | Three or more fast clicks in a row. Something looks broken. |
| Dead click | A click that changes nothing on the page. |
| Page speed | How fast the page loads and responds (LCP, CLS and INP). |
Funnel stages
These match the steps of a real funnel, and they power the Audit and the Diagnosis.
| Stage | What is recorded |
|---|---|
| Video | Play, pause, progress at 10, 25, 50, 75 and 90%, and finished. Works with Wistia, YouTube, Vimeo, Facebook, Vturb, Vidalytics and plain HTML5 video. |
| Forms | A field was clicked (form started), the form was left half done, and it was submitted. |
| Quiz | Started, each answer, finished. Found automatically inside an element with data-quiz or “quiz” in its class or id. |
| Checkout | Reached checkout, add to cart, payment sent, purchase, payment failed. |
| Webinar | Registered, attended, saw the offer. |
| Main button | Seen and clicked. Found by words like book, apply or buy. Mark your own with data-morev-cta. |
| Booking | Calendly and OnceHub bookings are caught automatically. |
When you need a line of code
For an external checkout, webinar attendance, or a booking tool that is not Calendly or OnceHub, call the JavaScript API, for example
morev.purchase(499) or morev.callBooked(). Those stages are then exact.Who they are and where from
Every session carries its source, device, browser, operating system and place. Once a visitor submits a form it also carries their email, name and phone. That powers attribution, hot leads and every breakdown.
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