Leads & Conversion
Forms
Build a form, share its link, and see exactly where people stop.
In short
- A Morev Form is a hosted page for applications, surveys, registrations or lead details.
- Create it with AI, from your sales calls, or from scratch. Publish it, then share its link.
- Responses show how many finished and where the rest stopped.
Make one
1
Create
In Forms, choose Describe it, AI builds it, From your sales calls, or Start from scratch. You can change everything afterwards.
2
Publish
Switch the form to Live when it is ready for visitors. Switch it back to take it down.
3
Share
Copy its public link, which starts with
/f/. Use it in your funnel, emails or ads.4
Review
Open Responses to see answers, the completion rate, and where people stopped.
Questions
| Group | Types |
|---|---|
| Contact | Contact info (name, phone and email together), email, phone, address, website. |
| Choice | Multiple choice, dropdown, yes or no, legal checkbox. |
| Rating | Rating, opinion scale, Net Promoter Score, ranking. |
| Text and more | Short text, long text, number, date, welcome screen, statement. |
| Booking | A Calendly or Cal.com scheduler, or a real Morev Scheduling slot, right inside the form. |
The Flow view lets you send people to different questions depending on their answer. Drag the dot beside an answer onto the step it should lead to. Every publish saves a version you can go back to.
Reading the results
| Tab | What it shows |
|---|---|
| Overview | The response journey from seeing the form to submitting it, the typical time to finish, and the average lead score. |
| Questions | Question by question: where people stop. |
| Leads | Each response with a lead score from 0 to 100. |
| Recordings | Watch visits to the form. Off unless you switch it on for that form. |
How the completion rate works
It is finished responses divided by people who started. People who only looked at the form are not counted.
Shorter wins
If most people stop on the phone question, make it optional or remove it. Ask for the least you need to start the conversation.
Bring people back
| Tool | What it does |
|---|---|
| Lead Recovery | Off by default. When on, people who leave the form unfinished get a follow-up after a delay you choose, written by AI or from your own template. It is sent from your own email (Gmail, Outlook or SMTP), never from Morev. |
| Chat helper | A chat linked to the form that appears inside it and helps people fill it in. |
Every response also appears under Leads → Form submissions, together with the responses to your other forms.
Forms from other tools
Forms you built in ClickFunnels, GoHighLevel or your own site are tracked too, with no setup. Morev sees when a form is started, left unfinished, and submitted, and keeps the email, name and phone. See Events.
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