Tracking & Data
Sources & attribution
Not all traffic is equal. See which sources bring bookings and money, so you grow what works and drop what does not.
In short
- Every visit records where it came from, and Morev adds up results per source, not just clicks.
- Tag your links with UTM parameters for a sharper picture.
- Add your ad spend and a payment connection to see money in and out per source.
How it works
Each visit uses its UTM tags if it has them, and otherwise the referring site, cleaned into a channel such as Meta, Google, YouTube or direct. Open Attribution to see bookings and revenue for each one.
Tag your links
Add
utm_source, utm_medium and utm_campaign to every ad and email link. Add utm_content to tell creatives apart. The more you tag, the more exact it gets.What to look for
| You see | It usually means |
|---|---|
| Lots of traffic, few results | A source sending the wrong people. Cheap clicks that never book cost more than they look. |
| Little traffic, many results | A source worth growing. |
| One source gives most of it | A risk. If it dips, so does your business. |
Money and return on ad spend
1
Connect payments
In Integrations, connect where you take payment. Revenue is then matched to each source.
2
Add your ad spend
On the Attribution page choose Add Ad Spend. Pick the source, named as in your
utm_source (like facebook), and enter what you spent that month.3
Read the return
Each source now shows ROAS: the revenue it brought divided by what you spent on it. That is the number to steer ad spend by.
Was this page helpful?
Morev documentationNeed help? support@morev.io